The campaign was led by the American Tobacco Company and promoted by Lucky Strike cigarettes, particularly centered on the elite and upper-class American women, specifically using celebrity endorsements and fashionable imagery to promote the product. Slogans that were used include: “Sunshine Mellows,” and “Couples in Love.” The campaign was headed by the American Tobacco Company and promoted by Lucky Strike cigarettes, and it pertained to various themes relating to health, feminine imagery, love and tradition. The slogans that were used include: “Reach for a Lucky,” “Future Shadow Faces,” and “Tempted to Over-Indulge.” The campaign was organized under the American Tobacco Company and promoted by Lucky Strike cigarettes, specifically focusing on weight loss, slimness, and avoiding overindulgence or temptation. The purpose was to increase the American Tobacco Company’s profitability by pushing for higher numbers of female consumers, leading to an upsurge in Lucky Strike’s market share. Each campaign sought to advertise nicotine products to American women by publicly endorsing female smokers, and promoting cigarettes as symbols of emancipation. Lucky Strike used various campaigns to promote and sell tobacco to women, which can be broken down into three general categories: Weight and Slimness Love and Femininity and Fashion and Elitism. Furthermore, Lucky Strike used many different campaigns, which will be analyzed more broadly. The Torches of Freedom campaign will be briefly examined. Specifically, the research will identify the advertisement mediums used to target women, as well as the general information regarding the advertising and the company. Many sources mention Matt Tellman as the founder of Luckies,but significant information about him does not exist. Lucky Strike brand was introduced in 1871by the company R.A. The aim of the project is to identify the history of tobacco advertising, specifically the ones affiliated with American Tobacco Company. Often referred to as Luckies, Lucky Strike was the top-selling cigarette brandin the United States during the 1930s. The websites provides a platform focused on promoting the digitization of history more broadly. The purpose for using Omeka is ultimately to incorporate various advertisements on an interactive website, which allows for better engagement and analysis to be conducted, and it provides the public with further information concerning the selling of tobacco to women. All advertisements can be found on the Stanford Research Institute website. Primary sources that will be examined are Lucky Strike advertisements featuring and promoting the sale of tobacco to women. The approach is focused on examining how Lucky Strike cigarettes were advertised to American women, and to determine the motives, efficiency, and shortcomings of the advertisements, as well as the different tactics that were deployed to enhance the female market during the Great Depression era. In 2009, Lucky Strike Silver (the brand marketed as lighter version) changed their UK packs from the typical red design to blue, albeit with a red teaser outer covering the packet.The research topic is centered on tobacco advertisements that were created by the American Tobacco Company between 1929-1939. In the same year, the company collaborated with the world's smallest man, He Pingping, in their ad campaigns. In 2007, a new packaging design of Lucky Strikes was released, with a two-way opening which split seven cigarettes from the rest. One of the most excellent product range introduced by this irreplaceable discount tobacco product Lucky Strike represents the very core of Lucky Strike Silver cigarettes.

Nevertheless, later the co-existence did not prevent them being distributed into all the corners of the world. At that time there was also another strong brand Camel cigarettes. Beginning with 1920's till 1950's Lucky Strikes tobacco product was called one of the the most purchased cigarette brand. Luckies or cheap Lucky Strike cigarette brand were the top promoted cigarettes in USA during the late 1930's. Today Lucky Strike cigarettes or so called Luckies are sold as British American Tobacco brand. Reynolds is also known for producing Winston brand in the tobacco markets. Sometime later it was evident that Lucky Strike cigarettes appeared as the reply to Camel cigarettes produced R.J. In the beginning of 1905, this company was acquired by the ATC. Patterson introduced them as a cigarettes brand. Lucky Strike cigarettes were initially launched into the market in 1871 as a new tobacco combination of blend and afterwards R.A. Lucky Strike Cigarettes - a globally demanded brand

Lucky strike cigarette